Usually new cars are revealed in a showroom by removing a silk cover. But for a vehicle like the new BMW M240i, something special was required for its unveiling.
The sporty and compact car, arriving in the Middle East early next year, is making its digital debut as part of one of the most exciting and popular esports games. The BMW M240i is available to players to buy and play in the Rocket League, the esports phenomenon that pits players from around the world against each other in an arcade-style hybrid game of driving and soccer.
Equipped with a 3-liter TwinPower turbo in-line six-cylinder engine and 364 hp, the BMW M240i is ideal for the thrill of the Rocket League. In the exciting game, the agile, powerful and extroverted two-door car flies into the air and comes with a rocket boost function, individual decals and a Bavarian hat on the roof.
The car will make its first esports outing at the BMW Freestyle Tournament, which has a prize pool of $ 25,000, and later at the BMW Rocket League Open, where top European professionals compete for a $ 100,000 pot .
The virtual Rocket League arenas are the perfect playground for a young, digitally enthusiastic target audience and thus also for BMW Esports, âexplains Dr. Hamid Haqparwar, Managing Director BMW Group Middle East, this is one of the BMW Group’s many ways to interact with the region’s thriving gaming community.
For the first time we bring our own car to the square. With its driving characteristics, the new BMW M240i fits perfectly into the Rocket League and esports as a whole. We also deliver cool designs and additional in-game items in cooperation with Psyonix. I am confident that Rocket League players – both amateurs and professionals – will have a lot of fun with the car.