Cloud-based marketing agency brings innovations and accelerates international growth in the Middle East


UP Middle East brings global cloud-based marketing agency services to the Middle East region.

Asra Eftekhari Managing Partner UP Middle East - UP THERE EVERYWHERE

Asra Eftekhari – Managing Partner UP Middle East – UP THERE, EVERYWHERE



Established global agency UP THERE, EVERYWHERE is expanding its offering in the Middle East with a local team and affiliated members around the world

We believe that the UP business model with a global team presence and a broad range of services can allay the concerns and frustrations of working with a limited regional agency. “

– Asra Eftekhari, Managing Partner of UP Middle East

DUBAI, UNITED ARAB EMIRATES, December 7th, 2021 / – UP THERE, EVERYWHERE, the world’s first global full-service cloud agency, is not only up there, but now also on site with a permanent presence in Im Middle East. The UP Middle East team is headquartered in Sweden and has a networked group of marketing professionals around the world. It offers every marketing service businesses need to differentiate themselves and thrive in the Middle East and worldwide.

While the world is only just beginning to collectively accept the idea of ​​remote working, UP has been working this way with distributed teams for over 10 years. More than a decade ago, the founders of UP recognized the power of using online services to provide a cloud-based work model that puts together competent teams for customers, no matter where in the world they are. UP’s unique business model makes it possible to present the right team for every customer and to provide a wide range of international expertise in order to support startups and established companies alike in a rapidly growing and competitive market.

“UP has built a global community of more than 200 professionals with in-depth marketing expertise and industry knowledge,” said UP CEO Lawrence Masle. UP’s international teams include seasoned professionals with a proven track record of delivering results for their clients, complementing the direct local knowledge and expertise of the UP Middle East team.

As the world’s leading life sciences marketing agency, UP works with some of the world’s leading B2B companies, including AstraZeneca, Thermo Fisher, Galderma, Tecan and Congenica. UP has also grown to become a major international marketing force in the medical device, health, technology and place branding sectors.

UP FOR REAL, the agency’s Place Branding Specialty Group, is responsible for designing the face of the Basel Area, the leading economic powerhouse in the biotech sector in Switzerland. During the challenges of the Covid-19 pandemic, UP worked with Sweden’s Royal DjurgÃ¥rden to strengthen their local tourist attractions and attract 456% more visitors. In addition, UP has partnered with the Netherlands Foreign Investment Agency (NFIA) to establish the Netherlands as a hub for health and life sciences. Bringing places and destinations “up” has been a successful journey so far.

In addition to the local agency experience, UP Middle East offers its customers access to an internationally distributed team around the clock across multiple time zones and is locally connected at the same time. Services include: market research and analysis, branding, identity and communication, website and e-commerce site development, content and social media marketing, film and webinars. Each member of a client’s team is specially selected to meet the needs of this industry and offers a 100% personalized approach.

Asra Eftekhari, Managing Partner of UP Middle East, continues: “We at UP are very excited about the region and all the overwhelming changes, developments and projects that are taking place in it. Even though we are on-site in the region and have even been involved in several public and private sector projects since 2015, we are more convinced than ever that the UP business model with a global team presence and a wide range of services counteracts the concerns and frustrations of working with a limited regional agency. “

Learn more about UP Middle East:

For more information contact:

Lawrence Masle
Telephone number. +31 6 10 93 44 55
[email protected]

Asra Eftekhari
+971 50 558 3901
email us here


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