The label aims to support independent Arab artists in parts of the Middle East and North Africa, including Saudi Arabia, some Levant countries and the wider Gulf Cooperative Council. Sony said the stall will also function as a “creative, acceleration and educational center to give musicians, songwriters, producers and content creators the opportunity to tell their stories regionally and globally.”
âVibe Music Arabia gives artists, songwriters and producers access to a number of opportunities to build their brand and reach in the Middle East as the new Anghamis label combines unique local insights, rich data and networks with the global reach of Sony Music Entertainment Expertise. “
Rami Zeidan, who previously headed the video and creative department at TikTok MENA, will head the new label as general manager. The managing director has more than 15 years of experience in music, entertainment and culture marketing.
“At Vibe, our approach is simply to be a creative and supportive hub and build a dialogue within the community to teach, learn and help young talent develop,” said Zeidan. âI feel super inspired by the region’s beneficial ecosystem and the young talents who come from every corner. Given the increasing influence of digital streaming, our commitment is to nurture this talent and work hand in hand to create a new era for Arabic music. “
Vibe Music Arabia will partner with artists such as up-and-coming Saudi Arabian musician Zena Emad, who is slated to release her new single soon, and Khaleeji producer Abdulaziz Louise, whose collaborative hit ‘Bravo Aleih’ has garnered more than 90 million views and 200 million streams across platforms.
Shridhar Subramaniam, Sony President of Corporate Strategy and Market Development in Asia and Middle East, said, âWe believe the creative, community-focused leadership team led by Rami and his team is perfectly positioned to bring out more artist stories and music wish him all the best as he leads this new, independent label in one of the fastest growing regions. “
Eddy Maroun, Co-Founder and CEO of Anghami, said, âAt Anghami, we pride ourselves on our deeply rooted Arabic origins. We see so many talented artists and songs from this region every day and believe that there is a real chance for a boutique label to nurture these fast growing music communities and develop their craft.