Pokeworks Expands in Middle East with New Delivery Platform Partnership


New York-born and Hawaiian-inspired fast-casual brand poke works continues to lead the poke category by offering healthy, high quality, and customizable products Poke your way to observant consumers around the world.

Pokeworks will continue to expand that reach through its partnership with Talabat, the leading tech delivery platform in the Middle East and North Africa (MENA). This partnership will reinforce Pokeworks’ commitment to continually building best-in-class relationships as it becomes the premier fast-casual Poke brand in the world. Pokeworks now has more than 65 locations in 20 states, Taiwan and Mexico, with the MENA region now in the pipeline.

In its first phase of expansion in the Middle East, Pokeworks plans to open 10 delivery-only locations in the United Arab Emirates, Kuwait and Bahrain over the next three years, starting with Dubai in 2023. As Talabat is part of German Delivery Hero, Pokeworks that over has a worldwide network of online food suppliers, plans to fulfill its mission to spread its love of poke with the pioneering approach of endless customization. Leveraging Talabat’s robust infrastructure and technology will help the company quickly become the industry leader in the Middle East.

“At Pokeworks, our goal is to bring our Poke Your Way experience to consumers everywhere,‘ says Steve Heeley, CEO of Pokeworks. “That’s why we’ve partnered with the largest online grocery orderer in the Middle East. Our plan is to increase our brand’s visibility and reach online while benefiting from Talabat’s robust technology and large logistics network. This new collaboration with talabat will soon allow our fans to enjoy Poke wherever they may be!”

“We are thrilled to be Pokeworks’ preferred delivery partner as we expand its footprint in the Middle East,” said Joseph Cherian, vice president of kitchens at Talabat. “This alliance reflects our commitment to bringing popular brands from across the region and around the world closer to our customers. Our goal is to use our technology to offer both our partners and our customers the same level of ease of use, reliability and experience that stands for Talabat.”

The partnership will position and help position Pokeworks as Talabat’s exclusive international poke brand Talabat is increasing its presence outside the region, to use Pokeworks’ position as the leader in the poke category.

The news and information contained in this press release has not been endorsed by WTWH Media LLC.


Comments are closed.